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User Acquisition Manager

User Acquisition Manager | Office
Tel Aviv-Yafo

Description:

Consumers today face too many choices and too much data to digest. ryze beyond tackles this challenge by providing users with well-researched and hyper-relevant information to assist them with their decision process. Through a network of comparison sites across 50+ industries, including B2B, B2C, Finance, and Gaming, users are empowered with the knowledge and confidence to make informed purchase decisions.

We seek a highly motivated User Acquisition Manager to join our growing team in TLV. You will be in charge of budgets and regions to develop a buying strategy and set up and launch programmatic campaigns, mainly with display and social media platforms. 

Responsibilities:

  • Build and manage marketing campaigns for our products.
  • Plan, manage and execute marketing campaigns from scratch (ideas, funnels, creatives, and ads).
  • Analyze and optimize media spending, focusing on data-driven tactics to ensure KPI delivery.
  • The ability to get confidential insights and data from the POC.
  • Stay ahead of the curve on new strategies, advertising channels, conversion rate optimization techniques, and industry trends.
  • Experience in managing a relationship with your POC on the platform and the ability to initiate such business relationships.
  • Provide creative direction for banners, text ads, images, video ads, and landing pages.
  • Scale multiple campaigns prioritizing by revenue opportunity.

Requirements:

  • At least 2-4 years of experience within the field of global programmatic media buying and global campaign management, with experience in arbitrating performance campaigns.
  • Proven track record with global Facebook performance campaigns - MUST.
  • Significant experience with global advertising on Display and Social platforms.
  • Experience with TikTok platform- Advantage.
  • Good communication skills (starts with being a good person).
  • Excellent analytical skills.
  • The ability to learn new platforms quickly and search for media sources and publishers.
  • Monitor costs and return on investment (ROI).
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